As the founder and creative director of Keida, Steven Cheng brings a rich background in industrial design to the forefront. In 2015, he pivoted his expertise towards MES, launching a collection of exceptional fashion items that embody quality over quantity. With a commitment to premium materials, innovative design, meticulous craftsmanship, and sustainable practices, Keida has become a paragon of excellence.
Inspired by the functional elegance of the Bauhaus Movement, Steven draws from the works of its renowned artists and architects, such as Mies van der Rohe, Kandinsky, and Aalto. He has adopted a rationalist approach to design, creating pieces that serve a practical purpose with simplicity and sophistication. By blending industrial design with fashion, Keida offers functional products crafted from luxurious, genuine materials, enhancing everyday life in meaningful ways.
At Keida, innovation is as vital as aesthetics. We introduce products with innovative shapes, intelligent details, and a modern luxury aesthetic, all at an accessible contemporary price point.
Born in New York, Steven has expanded the company's reach globally. Keida's headquarters are strategically located across the US, Canada, Australia, the United Kingdom, and Hong Kong, reflecting our dedication to serving a diverse and international clientele.